Paradigm by Ajani is an event-driven fitness and wellness ecosystem.

We don’t operate as a traditional membership platform or class marketplace. Instead, we produce and curate consistent, high-quality fitness and wellness experiences across the city — from large-scale seasonal events to recurring pop-ups hosted with established gyms and studios.

Our ecosystem works in three ways:

• Flagship events anchor each season and bring the community together at scale.

• Recurring studio activations give people a reliable schedule of experiences without replacing studio memberships.

• Insider access rewards the people who support the vision with early access, better pricing, and intentional perks.

Everything flows through experiences.
If you want to move, connect, and be part of something that shows up consistently — this is it.